MAW BirdTraffic offers a financial planning & analysis (FPA) for independent wholesale distribution businesses.

Rooted in accounting, it is focused on financial results: past, current and future. On causes and explanations. On decisions and risk. On suggesting and implementing strategic moves.

MAW BirdTraffic was founded by Ken Seal.

The data system support for the method comes from FPA Central, developed by Baltimore Software Two, LLC, an affiliated company.


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Who We Are


BirdTraffic is a financial planning & analysis (FPA) method developed the company that offers guidance and tools to do this. The method delivers on traditional FPA and also introduces into play FPA Plus, an extension of the BirdTraffic method that zeroes in on specific results offering possibilities for being turned.

MAW, the Maryland Association of Wholesaler-Distributors, is a BirdTraffic company and member of the National Association of Wholesaler-Distributors. MAW is a blogger and content producer. efforts.

National Association of Wholesaler-Distributors

Ken Seal is the founder of MAW BirdTraffic.

A CPA since 1978, Ken spent the early part of his career in corporate finance in the banking industry. He then moved to the practice of accounting and consulting for independent businesses. He has been engaged in the latter in public accounting (national and local) and through solo and boutique consulting. He has worked with clients in wholesale distribution for 30 years. He is a member of the National Association of Wholesaler-Distributors.

Ken was an accounting major at Washington and Lee University and has an MBA from the University of Virginia’s Darden School. He has served on a number of non-profit boards, including service on the Executive Committee of USA Lacrosse. He has taught accounting at Loyola University Maryland and Stevenson University.

He lives in Towson, Maryland.

Contact: Ken Seal

(410) 790-0204

kenseal@maw-bird.com